We originally published a story about the coming sign in June. You can read that here.
The permit issued by the City of Seattle for the 8-foot by 16-foot sign atop a 30-foot pole says images on the sign “shall not change more than 7 times per minute. No flashing, no video display methods, and no off-premises advertising is permitted by city ordinance.”
When viewing this sign during its first weekend of operation, it did seem to violate the video requirement as there was motion in some of the images and it did seem to be flashing.
You can see the sign operating in the video below and be the judge if it is following the rules set by the city:
In recent years, DreamGirls, owner of Rick’s, has battled with the Seattle Mariners over the location of a strip club and notably the illuminated sign next to Safeco Field. The dispute over the strip club led the Mariners to sue DreamGirls’ and the City of Seattle. Lawsuit filed here.
The Mariners eventually dropped the suit in an agreement with DreamGirls after the strip club chain agreed to not show certain types of images during days that the team was hosting events for children.
The City of Seattle is limited in its ability to dictate rules for signs because ones like Rick’s are legal and legislation and rules have not kept up with changing technology.
KING/5 reported on the sign over the weekend and we expect more reports from local media outlets to come in the next few days. You can see their report below.
Over the weekend the sign caused many people to contact Lake City Live to voice concern. The sign sparked a discussion on our Facebook page about Lake City Way and the perception of the road that runs through our community.
@lakecitylive horrified by Rick"s Strip Club sign at Major School Crossing!
— Bitemefido (@bitemefido) September 21, 2014
The permit for the new sign also required removal of the classic neon Rick’s.